Hi everyone, I hope you are all doing well and enjoying the new images from the Webb telescope. They are truly incredible.

In response to Lodewijk's question, the Foundation's Communications Department manages the English Wikipedia social media accounts (on Facebook, Twitter, and Instagram), as well as the Wikimedia Foundation accounts. There is more information about that on Meta-Wiki.

We try to plan the content calendar about one to two weeks in advance, but we stay flexible to react to current events and Wikimedia news. We always welcome ideas for articles and content to share from both the Wikimedia Foundation and Wikipedia channels. You can share ideas with us at any time via this Google Form. Amplifying the work of volunteers in the movement is important to us, and we value suggestions on opportunities for us to do this further.

Regarding the Webb telescope news, we are planning to share the related Wikipedia article as this Friday's Article of the Week on Wikipedia's social media channels, and to highlight that the images are available on Commons. Every Friday, we share an article that is relevant to current global events and conversations (e.g. we shared about Hajj last week), so we thought the Webb telescope would be a perfect fit for this week.

We also look for opportunities to retweet posts from others related to Wikimedia and current topics. For example, we just shared this post from Wikimedia Chile about the Webb images. With this approach, we can share about the same topic in multiple ways, from a range of perspectives, and celebrate community groups. Another way is by sharing blog posts and media coverage that mention us.

With that in mind, another idea I would like to propose is a blog post on Diff that tells the story of how Wikimedia communities responded to the release of the images and made sure information and the photos were quickly available on Wikimedia projects. This is just an idea. If anyone is interested in writing that blog, please let us know! We can then amplify the post on social media to bring it more visibility.

Please let me know if you have any questions. Thank you!

Lauren
Lauren Dickinson (she/her)
Senior Communications Manager
Wikimedia Foundation


On Tue, Jul 12, 2022 at 1:43 PM effe iets anders <effeietsanders@gmail.com> wrote:
How is @Wikipedia (and similar accounts) being managed right now? I'm mostly curious about the process how the tweets are decided upon - is this a staff-driven process or is there some community engagement? Is it planned out long in advance, or reactive (or somewhere in between)? 

Are there opportunities to better bolster the strengths of our community?

Lodewijk

On Tue, Jul 12, 2022 at 9:30 AM Samuel Klein <meta.sj@gmail.com> wrote:
We should all be answering questions :)  The public interest will only grow with the glorious images coming out today. 

On Tue, Jul 12, 2022 at 10:45 AM Galder Gonzalez Larrañaga <galder158@hotmail.com> wrote:
Good day,
Yesterday, the James Webb telescope published its first image, called "Webb's Frist Deep Field" (https://en.wikipedia.org/wiki/Webb%27s_First_Deep_Field). An article about the image existis in 14 languages. The tweet announcing it has collected in less than a day more than 77.000 RTs and 275.000 likes (https://twitter.com/NASAWebb/status/1546621080298835970). The main object of the image didn't have any article at any Wikipedia (not an item at Wikidata) yesterday. Now we have an article in 8 languages: https://en.wikipedia.org/wiki/SMACS_J0723.3-7327 and a category in Commons.

Well, the Wikipedia twitter handle didn't tweet anything about this achievement, and didn't give any contest to the image. (https://twitter.com/wikipedia).

We could be answering questions. "By 2030, Wikimedia will become the essential infrastructure of the ecosystem of free knowledge". We could be centering free knowledge at Wikimedia.

Best,
Galder
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Samuel Klein          @metasj           w:user:sj          +1 617 529 4266
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