I would agree with this in principle. From what I have seen so far, it looks like either
Snøhetta have not done their homework on how we operate, or they have the arrogance of PR
agencies, don't care, and plan to spin their way through with smoke and mirrors,
flashy pages with lots of buzz, little content and all the dialogue they can't avoid.
Maybe I am wrong, and they have just been badly briefed. Who can tell from the outside?
Block evasion does not bode well for their understanding of the community.
From: Wikimedia-l [mailto:email@example.com] On Behalf Of Pine W
Sent: Friday, March 13, 2020 8:13 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Brand Project: Who are we as a movement?
First, a disclaimer that these comments aren't directed personally at
Even if money was unlimited, I thought that Snøhetta deserved the
community's trust, and I felt that WMF was a good steward of resources
(all of which are questionable), I don't think that this project is a
good idea. Wikidata is an increasingly important component of the
Wikiverse, and there are a some problems with WMF rebranding itself as
the Wikipedia Foundation including the risk to the communities and
affiliates from WMF's political adventures, governance problems, and
occasional high profile clashes with the community. I don't think that
the costs or the risks here make sense, I wouldn't involve Snøhetta
given its apparent block evasion on English Wikipedia, and I've been
unimpressed with WMF's handling of this process during the past few
I am fine with discussions about branding, but not with this program
in its current form.
Given the choice, I would freeze this project and spending associated
with it pending a Meta RfC regarding the community's view on whether
this project should continue. If the community wants a branding
project to continue, I would let the community decide on the project's
parameters and budget, and what if any consultant should be involved.
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