Another version of this that has been tried by WMF, more similar to
Charles's second suggestion, is documented here:
A.
On Fri, Mar 7, 2014 at 8:03 AM, Nathan <nawrich(a)gmail.com> wrote:
On Fri, Mar 7, 2014 at 5:28 AM, Steven Walling
<steven.walling(a)gmail.com
wrote:
We've tried this before and so far it hasn't worked very well. See
results
from 2012-13 at
https://meta.wikimedia.org/wiki/Research:Donor_engagement/Thank_You_campaign
Generally speaking, we're moving away from trying to use banners to blast
lots of readers with the same messages. That's true in both fundraising
(where they've learned to only show someone a donation request 1-2 times)
and in editor engagement work. Our next work trying to convert
unregistered
people to become editors is going to be focusing
on targeting anonymous
editors, asking them to signup, and teaching them about the benefits of
having an account so they can make an informed choice. See draft docs at:
https://www.mediawiki.org/wiki/Anonymous_editor_acquisition
Steven
Are you sure that's not because the banners are poorly suited for what you
want to achieve? The "create account" link is hidden, the fact that the
banner is trying to entice you to join and contribute is not obvious, it's
content is similar enough to the regular fundraising banners that people
accustomed to ignoring the banners won't notice any difference, etc.
It seems... obvious that those banners would not ultimately be very
effective in converting readers to registered users, but I wouldn't use
that as a basis to dismiss the entire idea of outreach campaigns. Certainly
the WMF iterated the fundraising presentation many times before finding
highly effective methods.
So, as has been suggested on this list before (by me, and others), maybe
you should run a separate outreach campaign, with actually useful and
targeted banners, and not make it an exhausting carry-on of the fundraiser
or indistinguishably similar to fundraising banners.
_______________________________________________
Wikimedia-l mailing list
Wikimedia-l(a)lists.wikimedia.org
Unsubscribe:
https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
<mailto:wikimedia-l-request@lists.wikimedia.org?subject=unsubscribe>
--
Asaf Bartov
Wikimedia Foundation <http://www.wikimediafoundation.org>
Imagine a world in which every single human being can freely share in the
sum of all knowledge. Help us make it a reality!