Hi/Bon dia
Yaroslav: Also, you say one tweet per day is too little, how may do you think is
normal? If I personally see an account which tweets more than say 10 per
day (not counting threads) I start thinking may be it is a spam
generator.
Since 4 years ago we updated the social media methodology for the Catalan Wikipedia Twitter account (approx 4.5M native speakers, 10M audience), we boosted from 15.3K to 45.4K speakers, now being the 4th most followed language of Wikipedia.
Our method in a nutshell: we have up to 23 knowledge themes that we oblige ourselves to post at least once every week. The number of our daily tweets vary from 6 to 10 only in content (i.e., articles). This depends on, ofc, whether it's a working day vs a weekend or other time aspects (peak hours). Plus the interactions (RT+kudos) with our wikipedians that share their new articles tagging us, which has been a massive way to appreciate their task and to visibilize to others the task of being a volunteer in Wikipedia. In fact, the latter has been especially critical to bring us huge additional views and to renew a few of our new, most active editing community (especially young users!).
If our account, managed by volunteers, can conduct this organized work for a small-medium size language, why should we accept that a whole staffed team from the WMF, firstly, rejects to provide engagement data on our common, biggest handle? And secondly, why should we give up on them preparing a strategy to improve its scope and objectives?
Regarding the last question, I'd like to add a last thought: never ever in the 4 years that I've been upfront in the handles in my language, the @Wikipedia account has given a simple, courtesy RT of any knowledge content (articles) from the Arabic, Bahasa Indonesia, Basque, Catalan, Galician, French, Suda or Portuguese (etc.) existing handles. That should be a key aspect in our debate.
Because if @Wikipedia is mostly used as the “central account” for the project, then it should also be very careful 1) to not always post in English and give some room to interact with the other language handles, 2) to stop centering their tweets on English-speaking culture, and 3) to post without clear range of topics to stay balanced. Oppositely, if it is decided that @Wikipedia is only the English-language handle, then it may change its profile name to "English Wikipedia" and not continue as the reference speaker either for the WMF nor for significant news or events.
Best/Salutacions,
Xavier Dengra
------- Original Message -------
On divendres, 13 de gener 2023 a les 14:56, Yaroslav Blanter <ymbalt@gmail.com> wrote:
Hi Galder,
on the other hand.. Basque Wikipedia is one of very few accounts twitting on the Pele death in Basque, whereas a lot was twitted in English. I do not think English Wikipedia twitter can compete with major news outlets, they operate on a completely different scale.The low-hanging fruit would be twitting DYKs, FAs, GAs, or may be some other randomly picked stuff. Also, you say one tweet per day is too little, how may do you think is normal? If I personally see an account which tweets more than say 10 per day (not counting threads) I start thinking may be it is a spam generator.
Best
Yaroslav
Some months have gone since I started this topic in this list, and still,
we can't know how much engagement we have at Wikipedia, because data is not available. Twitter is now owned by Elon Musk, things are changing, there are more accounts in Mastodon daily, but still Twitter matters. I have been looking at the Twitter activity
in the last days for @Wikipedia and I'm still very worried about the (lack of) strategy followed here. A full team, with staff members, which only produces one tweet per day, a lonely message in the vastness of the ocean, and gets really poor engagement numbers.
A couple of weeks ago Pelé, one of the greatest football
players of all time, died. (English) Wikipedia Twitter account needed 7 days to tweet about it, even if the article was changed in a few minutes after the death (https://twitter.com/Wikipedia/status/1611363972174778368).
The tweet had 13.729 impressions (now we can know the number of impressions), 14 RTs and 129 likes. Wikipedia account has nearly 644.000 followers. If we divide these two numbers, we get a rate of 2,13% of impressions per follower.
The same day Pelé died, Basque Wikipedia
made a tweet. Not a week after, just when it was news (https://twitter.com/euwikipedia/status/1608541274491211776). The tweet had 964 impressions, 3 RTs and
2 likes. Basque Wikipedia account has 7,956 followers. This is a rate of 12,11% of impressions per follower. x5.68 times larger, relatively than (English) Wikipedia Twitter account.
(English) Wikipedia Twitter account has nearly
81 times more followers than the Basque one. English Wikipedia is more visible, because it has a (now golden) verified account symbol, so tweets are more often promoted. English has 1.500 million speakers around the world. Basque has fewer than one million.
English Wikipedia should have around 1.000 more followers than Basque Wikipedia. English Wikipedia article about Pelé had 2,5 million pageviews in the two days after his death. Basque had 250 pageviews. This is 10.000 times more pageviews.
@Wikipedia has 644.000 followers, and @euwikipedia
has nearly 8.000. Audience of English Wikipedia is 10.000 times larger for the same event. Why Wikipedia is not 10.000 times larger? Why doesn't Wikipedia account have 80 million followers? YouTube's Twitter account has 78 million followers.
"By 2030,
Wikimedia is to become the
central infrastructure for Free Knowledge on the Internet.". How could we if Youtube's account has 100x more followers than we have? How can think that we are in a good shape if our tweets are only seen by less than 2% of our followers?
I hope that 2023 comes with a change. A change
to open these accounts, have a fresh way of thinking on social media ,and building engagement, both with momentum, not losing opportunities, and promoting good content.
Sincerely
Galder
Dear all,
Some weeks ago, we had a discussion here about the different approaches we have for the @wikipedia account at Twitter. We don't know yet how many interactions does the account has, but as I said in the discussion, we try to find ways to measure our work at
@euwikipedia. Today I want to share with you that this account was ranked last week as the most influential social-movements account in Basque language (
https://umap.eus/ranking/gizartea) and the
10
th most influential account in all categories (https://umap.eus/ranking/orokorra). This is a good metric we use to know if we are doing fine or not.
Sincerely,
Galder
_______________________________________________
Wikimedia-l mailing list --
wikimedia-l@lists.wikimedia.org, guidelines at:
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
https://meta.wikimedia.org/wiki/Wikimedia-l
Public archives at
https://lists.wikimedia.org/hyperkitty/list/wikimedia-l@lists.wikimedia.org/message/5MHFSBSKJSRIDF5TKH265YZRPOPTZPQA/
To unsubscribe send an email to
wikimedia-l-leave@lists.wikimedia.org