Re: [Wikimedia-l] [US media] Wikimedia on US television program 60 Minutes tonight

Excellent, thanks Katherine. I'll check the 60 Minutes segment to see if they have ideas that I can reuse for the video productions that some of

are working on this year. It sounds like their intended audience is different, more aimed at educating readers than educating potential

or researchers, so it remains to be seen how much overlap there will be.

look forward to watching the episode. Pine On Apr 5, 2015 4:17 AM, "Katherine Maher" <kmaher(a)wikimedia.org> wrote: > Hi everyone, > > For the past year, the US television program* 60 Minutes*[1] has been > working on a segment on Wikimedia. We learned that it will air today > Sunday, April 5, at 7 p.m. EST/PST, and will be available for streaming

> the* 60** Minutes* website (http://www.cbsnews.com/60-minutes/), > reportedly > without any geo IP restrictions, shortly after it airs. > > We wanted to let you know in case you are interested in watching. *60 > Minutes *doesn't allow subjects to preview their scripts, but here's

> we expect: > > *BASICS* > > Title: "Wikimania" > Host: Morley Safer > Length: 13-17 minutes > Audience: ~12 million, US, general interest, mature audience. > Time: Sunday, April 5, at 7 p.m. EST/PST > Availability: Streaming at the* 60** Minutes*/site shortly after

> no geo IP restrictions > > *THEMES* > > *60** Minutes* prides itself in making complicated realities easily > understandable. It will be a high-level introduction for a general > audience, and may even seem simplistic for a community member. > > We expect the segment to be positive, focusing on how Wikipedia is

> by volunteers from all over the world, and emphasizing how unusual the > projects are. In terms of negatives, the feature may include some stale > stereotypes about Wikimedians as socially awkward, the gender gap, and > inaccuracies. > > The segment will feature: > > > - Interviews with Jimmy, Sue, and Lila > - A short profile of Jimmy as founder. > - Storytelling from Wikimania London. > - Examples of people involved with Wikipedia including: Dumi Ndubane > and > Bobby Shabangu of Wikimedia ZA; Dorothy Howard leading a GLAM > editathon at > the Frick museum in NY; and an interview with NYC Wikipedian Amanda > Levendowski. > - Notable facts and figures about Wikipedia, its global popularity, > depth, and user support. > > You can currently find preview clips here: > http://www.cbsnews.com/60-minutes/ > > Thanks to everyone for your support and participation! > > Katherine > > [1] *60 Minutes* is one of the most popular television shows in the

> States, reaching an audience of as many as 15 million people each week. > Morley Safer, the journalist, is one of the best known hosts. > https://en.wikipedia.org/wiki/60_Minutes; > https://en.wikipedia.org/wiki/Morley_Safer > -- > Katherine Maher > Chief Communications Officer > Wikimedia Foundation > 149 New Montgomery Street > San Francisco, CA 94105 > > +1 (415) 839-6885 ext. 6635 > +1 (415) 712 4873 > kmaher(a)wikimedia.org > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > Wikimedia-l(a)lists.wikimedia.org > <