On Mon, Jul 11, 2016 at 12:11 PM, Christophe Henner <chenner@wikimedia.org> wrote:

If we (as a movement) say it is first an outreach event, then Wikimania should happen in part of the world where we have the smallest penetration (basicly it takes EU and NA out). 

It can actually get even more complex than this. The question is, “Outreach to whom?” If we’re talking outreach to emerging economies, then your answer is spot on. But if it’s outreach to a certain sector, such as GLAM or higher ed, then it may make sense to have it where there are a critical mass of those folks.

More than outreach, I think that it's an event to do networking at large, so for newcomers to meet experienced users or staff, for experienced to meet other users, for staff to meet communities.

In addition to "who" there is the question of "why".

In my opinion I feel more than the aim is to build and to consolidate communities.

Kind regards

Ilario