Maybe Jay could give his opinion as well, as the PR person from the WMF (in cc)

Lodewijk

2009/4/21 Joseph Seddon <josephseddon@googlemail.com>
Don't shoot for PR, just try to make the best bid you
can so that the conference runs smoothly, not with glamour.

Its to do with having a high degree of professionalism.

Seddon

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