On Sun, Mar 23, 2014 at 4:04 AM, Michael Snow wikipedia@frontier.com wrote:
On 3/23/2014 12:47 AM, Samuel Klein wrote:
listing higher ticket prices is a major deterrent to attending.
Worth exploring with data: what inspires or deters attendance. That may be affected by all of: the various prices listed, the difference between the high and low prices listed, presentation of other options, banner text used, &c.
Okay, but we should look for existing knowledge and research related to the subject to begin with. Answers for Wikimania ticket pricing are not as straightforward to determine by A/B testing as fundraising approaches. The population involved is a much smaller sample, motivating factors may be more diverse, and the impact on the test subjects perhaps a little too personal for that to be appropriate.
Very true. Worth exploring with research, and gathering passive data on current behavior, for a start.
(We do currently show the Wikimania banners to 100M+ readers, I believe, so we have a large sample at that level.)
SJ