Dear Lodewijk,

In order to answer your question, it would be useful to have information
on which diet was eventually implemented during WLM-2019 and 2020. Do
you have any such data?

An information on the banner diet during WLE-2021 would be even more
useful because all countries with a large number of uploads showed a
significant reduction this year compared to 2020. While COVID-19 could
play some role here, I suspect that it was not the only culprit.

Sincerely,
Alexander



On 8/12/2021 9:53 PM, effe iets anders wrote:
> Hi all,
>
> I just wanted to collect some input on the WLM banners.
>
> As background: the centralnotice banners are the most important way that
> we make newcomers aware of our competition, but it is also the main way
> many other efforts get attention. This is a scarce resource, that we
> should use responsibly.
>
> When we started Wiki Loves Monuments, the sitenotice was primarily
> all-or-nothing, and the community was very much at ease with such an
> important competition getting this attention. As time progressed, the
> option to institute a "diet" was added. Unfortunately, the documentation
> of this is pretty poor, but it looks like this basically constitutes of
> a maximum number of times that a given device sees the banner within a
> given span of time. Typically, this number is set at 5 (you only see a
> banner 5 times), but there is an option to 'reset' that counter to show
> the banner another 5 times, for example the next week. Some options I
> would see as feasible (but more experienced sitenotice designers may
> know more creative solutions) would include:
> - Show this banner X times in total per device
> - Show this banner X times per week per device
> - Show this banner once per day
> - Show this banner once per Y page views
> etc
>
> The community has also flagged over the past years that showing the
> banner without limitation becomes harder to justify as the number of
> campaigns increases.
>
> Experience teaches us that the effect of a banner diminishes over the
> number of times it is being shown to people. It may be a small cost to
> us to determine a diet. For simplicity's sake, we should probably try to
> come up with one-size-fits-all with some possible local exceptions if
> special events happen (e.g. a national monument open day).
>
> Now the question is: what is a reasonable and optimal diet to request?
> This is a tricky balance to strike: what is still enough to almost
> achieve optimal impact, but minimize the 'cost' in our readers'
> attention? If people have not clicked on a banner the first five times,
> will they click on it the sixth?
>
> I invite all national organizers to share their insights here or on the
> public discussion page. If we can come to a consensus of what we think
> is a fair diet, then we're also more credible with our request for these
> essential resources. I have my own thoughts, and I'm sure others on the
> international team have them too. But first, I'd love to hear some more
> thoughts. What diet would be fair and practical, if any?
>
> Lodewijk
> (former international coordination team)
>
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