On Fri, Dec 16, 2016 at 1:41 AM, Saqib Qayyum <saqib.qayyum@hotmail.com> wrote:

Lily offcourse I know about this and trying to ask other Pakistani newspaper to publish a piece on WLM ,

great! 

but I wonder why no efforts were made to announce the results via major newspapers globally.. Very sad

Do you know that there were no efforts made? If you're not sure, please ask. We're happy to explain what has been done so far. 

Here is a list of things that have been done that I had visibility to:

* You were contacted on Dec. 4 and you were informed that 3 out of the top 15 photos are from Pakistan, we also told you which photos those were but we didn't tell you their rank. We shared this information with you under embargo and encouraged you to reach out to your local news outlets to get coverage. Note that WLM is a global effort and you as the local organizer have a lot of power over the global coverage of the event. (Other organizers of the contests with photos in the top 15 were informed as well.)

* On Dec. 9, https://blog.wikimedia.org/2016/12/09/wiki-loves-monuments-human-heritage/ was published by the WMF Communications team to set the stage for announcing the results. The blog post could help us create some excitement around publishing the results in the news outlets/circles.

* We worked with the WMF Communications team to write https://blog.wikimedia.org/2016/12/15/seventh-annual-wiki-loves-monuments/ which was published on Dec. 15. This blog post, before it was released, was used as a pitch to more than 40 news agencies. (Daily Pakistan was one of the news outlets who agreed to the embargo of 19:00 UTC signalling that they may write a story about WLM 2016 results).

* After the blog post was published yesterday, the WMF Communications team contacted all those 40+ contacts to let them know that the story is out and they should consider covering it. They also have been putting substantial amount of effort on social media in the past almost 24 hours.

* This is not something WLM international team did but is worth mentioning: Seddon tested a banner that is being shown on (at least some of) Wikimedia projects to certain portions of the traffic to those projects at a rate of 10%. The banner encourages the reader to click on the banner and see the results of the biggest photo competition in the world. The reach of these banners is high, so we know that we get non-negligible or even sometimes substantial views from them, even with all the limitations of this test.

* I know that WMIT, WMDE, and WMUK were at least considering to reach out to their local news agencies. (Unfortunately I don't have visibility into the status of their efforts, simply because there was a lot to be done in the past week on my end.)

* UNESCO and Europa Nostra, our two partners (UNESCO via unite4heritage), tweeted about the results. These tweets brought a lot of views to the photos. At the very least, we know many people have seen the results which is great.

So it's fair to say that at least some work has been done trying to coordinate and encourage organizers to reach to news outlets and help the news outlets pick the story up via central pushes.

The main question I have for myself is: Could we do more? Here are a few steps that I'd like us to take to answer that question and do better next year:

* The announcement of the results is still relatively fresh for news cycles so all of you still can reach out and do a few more pushes to potentially get more coverage.

* The planning for WLM 2017 will need to start way earlier than WLM 2016. We are planning to start that process in the middle of January 2017 for next year. This will give us enough time to plan and set the stage and breathe. :)

* The WLM international team will meet with WMF Communications team some time in the coming weeks to reflect: what worked well? what can be improved? The WMF Communications team helped us a lot this year, and we want to understand how to improve this collaboration.

* There will be a survey out by the international team to all local organizers soon. This will be the chance for the international team to understand better how to collaborate more with the local organizers regarding press coverage and more. Please engage in that survey.

* If we have some cycles, I would love for us to compare the coverage of this year with the previous years more systematically (if we have data to do so).

* And last but not least: we need one person with communications expertise/passion working very closely with the international team. We knew this is a need all along and we looked for filling this position in August with no success. I would like to see this changed for next year.

I hope this helps.

Best,
Lily

S

From: WikiLovesMonuments <wikilovesmonuments-bounces@lists.wikimedia.org> on behalf of Lily <lilyofthewest.wikimedia@gmail.com>
Sent: Friday, December 16, 2016 8:22:51 AM

To: Wiki Loves Monuments Photograph Competition
Subject: Re: [Wiki Loves Monuments] [WLM announce] WLM 2016 results are announced
 

On Thu, Dec 15, 2016 at 11:45 AM, Saqib Qayyum <saqib.qayyum@hotmail.com> wrote:

I wonder if any major newspaper going to cover this ?

From: WikiLovesMonuments <wikilovesmonuments-bounces@lists.wikimedia.org> on behalf of Lily <lilyofthewest.wikimedia@gmail.com>
Sent: Thursday, December 15, 2016 7:29:42 PM
To: Wiki Loves Monuments Photograph Competition
Subject: Re: [Wiki Loves Monuments] [WLM announce] WLM 2016 results are announced
 
It is, indeed. Congratulations! :) 

Definitely read the snippets of the stories of the participants in the blog posts. They were gracious and shared their stories with us for the blog posts. We are planning to share these stories in more depth in the coming months. 

On Thu, Dec 15, 2016 at 11:23 AM, Saqib Qayyum <saqib.qayyum@hotmail.com> wrote:

Interesting Pakistan won 3 slots. Incredible. 

Saqib


organiser 

Wiki Loves Monuments Pakistan

From: WikiLovesMonuments <wikilovesmonuments-bounces@lists.wikimedia.org> on behalf of Lily <lilyofthewest.wikimedia@gmail.com>
Sent: Thursday, December 15, 2016 7:06:35 PM
To: wlm-announce@lists.wikimedia.org
Subject: [Wiki Loves Monuments] [WLM announce] WLM 2016 results are announced
 
Hi all,

It's been an incredible 4 months. On behalf of Wiki Loves Monuments international team I'd like to thank /all/ of you who made this year's contest possible. We have achieved a lot together.

In this email, we're sharing with you the result of the contest. There are 15 winners in this year's contest chosen among 392 photos that made it to the international contest. The international jury carefully reviewed these photos and chose the top 15 among them.

Like any other contest, there are photos and countries that have made it to the top 15 and those who haven't. It's important for us to remember that our work towards free knowledge for everyone is beyond the geographical borders and contests. The contest is a means to an end. This is a day that we all should celebrate for empowering more people to share in the sum of all human knowledge, for helping them bring amazing photos to Wikipedia, Wikimedia Commons, Wikivoyage, Wikidata, and our other projects, and for helping them discover their heritage.

All key metrics showed significant growth compared to last year: the number of participating countries (more than 30% increase), the number of participants (62% increase), the number of first time contributors to Wikimedia projects (78% increase), and the number of photos uploaded (20% increase). This year we also welcomed four first time participating countries from very different parts of the world: Bangladesh, Greece, Peru, and South Korea. I want to emphasize this: /you/ made all of this happen! :)

Now, please sit back and enjoy the result of your efforts:

You can read the blog posts about the results as well. They are:
and

Best,
Lily, on behalf of the WLM international team

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