With the help of Seddon at the WMF we have been working over the past while to redesign the banners to make them more effective over a range of devices, use standing best practices from fundraising on what we think is effective, and make it more feasible to test effectiveness down the line.
This means that the banners will be redesigned a bit compared to what you may have been used to. We will use a default design as usual, that you will be able to see here
(adjust language and country code to play with it), with a logo on the left and a standardized and translated text in the middle. By default, we will not show an image on the right (due to visibility concerns).
Note that there are some known issues such as wrong url which should disappear once the banner goes 'live'.
This does mean that we'll have to be more conservative with requests to tweak the design a little without really good reasons. For example, we will keep the logo on the left and the color scheme of the banner consistent across countries. This will help with branding, but the most important thing is that it will help with scaling (all the different requests make it harder and harder to maintain).
If you have a particularly good reason for your country, it is again possible to change the text and the image on the right for your country. You can request this here
. I know some countries have requested very particular changes (different background colors, border colors) which will unfortunately not be an option right now. We expect that the new design will overall still be an improvement for everyone.
Good luck with the last bits of the preparations!
(on behalf of the international team)