Quick comment: that may have been your goal, it was not mine − or maybe a side goal.

My hope, if anything, was to raise awareness. Have people notice that cultural heritage is just around the corner. Make them aware of the fact that they can contribute photographs to Commons (and just that, and that even that is great). Have them take part in a free knowledge/culture project. Make them realise that Wikimedia is a volunteer thing.

Wikipedia and articles are important, of course. But the whole world does not revolve around it. The free culture world, and even the Wikimedia world, do not either.