Hi Mikael,
I've copied Woubzena Jifar, the Foundation's Rapid Grants Program Officer.
Thank you for reaching out about this. If "WikiJournal" is to be registered as a trademark, then it should be held by the Wikimedia Foundation. The Foundation has the established processes and resources to protect Wikimedia trademarks, and having "WikiJournal" as part of the Wikimedia trademark portfolio would avoid issues of confusion or conflict with other Wikimedia marks, such as "Wikibooks". I would also want we at the Foundation to handle the registration, to ensure it is consistent with the registrations of the other marks.
Registering a new trademark requires a commitment of resources beyond the initial filing fee. There may be opposition to the registration, which would require us to file responses, and we would need to have advice and support from outside experts through the registration process to ensure that everything is done properly. In addition, if it is necessary to register the mark in the United States then it may be necessary to register it in other countries as well.
Given this, I'm not sure it is appropriate to seek registration of the "WikiJournal" mark at this time. I know that there is
a proposal for WikiJournal to become its own sister project—if that proposal is accepted, then we would certainly want to proceed with obtaining trademark registrations for the "WikiJournal" wordmark and whatever logo is chosen for the project. I don't know that it is necessary to obtain registrations before then, unless (1) there is significant risk of unrelated things called "WikiJournal" popping up and causing confusion with the Wikimedia WikiJournals, or (2) the WikiJournals are getting a significant amount of high-profile public attention.
I'd be happy to hear your additional thoughts and questions on this matter.
Best,