It turns out that if you're the encyclopedia that everyone actually reads, the mountain will come to you: people will go to some effort to get their field properly documented. http://chronicle.com/blogs/wiredcampus/academics-in-new-move-begin-to-work-… This is, of course, no reason to be complacent. But it does give us something to reach out with - "look at these other fields that have benefited!", similar to the approach we take with GLAMs. - d.