This information was directed at public relations professionals.
Optimizing the public image of the firm is the point.
Fred
User:Fred Bauder
The only reason companies and organizations strive to
use Wikipedia as a
marketing tool is because of its high visibility on Google, which is
attributed in turn from Wikipedia's immense popularity. I would argue
this would not even be discussed if WP was not in the ten 10 most
popular websites in the world.
That being said, I am not necessarily worried about companies having
their own articles on Wikipedia, assuming said topics meet our
understands and plays by our community norms and policies. What I am
worried about, though, is that these companies want to control and "own"
these articles and block out anybody else who wishes to contribute,
edit, or cleanup by any means necessary including threatening legal
action.
It's like with paid editing - once money or professional reputation get
involved, things turn a lot more ugly when something does not go right,
and that's when the threats start flying.
-MuZemike
On 12/7/2010 10:31 AM, Fred Bauder wrote:
http://www.inc.com/managing/articles/201001/wikipedia.html
'Wikipedia is a complex culture, and sometimes it can feel like the
free
encyclopedia everyone can edit -- except me, acknowledges Jay Walsh, a
spokesperson for the Wikimedia Foundation, the nonprofit organization
that oversees Wikipedia. He notes that Wikimedia has only about 30 paid
staff, and that Wikipedia is edited by a huge number of volunteers. And
he says, though its not an absolute rule, people are strongly
discouraged from creating articles about themselves or their
organizations because the site strives for neutrality.
If you want your organization to be listed in Wikipedia, Walsh and
others
whove succeeded recommend the following steps:...'
Fred
User:Fred Bauder
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