The report on National Public Radio the other day stated it was unlikely the FTC would be very aggressive about this. Yet the piece's principal focus was bloggers. It'd be an interesting question how they'd handle the matter when it bleeds over to Wikipedia.
On Thu, Oct 8, 2009 at 4:32 PM, David Gerard dgerard@gmail.com wrote:
2009/10/8 Fred Bauder fredbaud@fairpoint.net:
This may apply from time to time to certain of our editors. http://www.ftc.gov/opa/2009/10/endortest.shtm
Yes. It actually came up in a discussion of a particular company who are known to employ astroturfers via their PR company.
The catch will be whether the recommendation has any teeth, i.e. if the FTC shows any practical signs of caring in the slightest. We'll see.
- d.
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