Wikia is not a Wikimedia project, but we are digressing.  :)

As a framework, Wiki Loves Open Data [1] should guide organizations through the process of contributing content to Wikidata. Open data organizations or data sets will not be "part of the framework". Each organization will decide their own involvement. If the framework is good, they would not need any type of acceptance or endorsement.

The example of World University makes me think that we need a technical definition of "open data" based on what Wikidata can or is willing to digest. I might be wrong, but there I'm seeing wiki pages, not structure data.

[1] I'll start using this term and see what happens.