Am 12.03.2015 um 10:03 schrieb Gerard Meijssen:

Hoi,
What would you do with the many, many Chinese place names in Wikidata where we
have nothing but Chinese ? It is completely useless to me in this way. A good
transliterations works for me. Like most people beyond that I do not care much
about it being "official" or sourced.

Decent automatic translitteration is fine I think. Automatic word-for-word
*translation* however seems rather problematic.