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Today's Topics:
1. Re: unique visitors (Mark J. Nelson)
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Message: 1
Date: Fri, 18 Mar 2016 20:57:45 +0100
From: Mark J. Nelson <mjn@anadrome.org>
To: Research into Wikimedia content and communities
<wiki-research-l@lists.wikimedia.org>
Subject: Re: [Wiki-research-l] unique visitors
Message-ID: <87zitvzhhi.fsf@mjn.anadrome.org>
Content-Type: text/plain
phoebe ayers <phoebe.wiki@gmail.com> writes:
> I wonder if there's a qualitative project somewhere in here about
> *types* of use -- e.g. if I'm using WP on my phone & my work pc is
> that really equivalent use? Perhaps I am using them for different
> kinds of information seeking, e.g. looking up terms related to work vs
> looking up info on movie stars -- does this different kind of use
> matter for how we construct and present information, or count "use"?
Beyond the issue of devices, I think this is important in part because
the raw traffic counts (and reach numbers and similar) paint a very
specific story of what Wikimedia is doing and is successful at. (And
what you measure influences what you tend to optimize for.)
Specifically, a small slice of content, mainly English Wikipedia
articles on pop culture, recent news events, and U.S. politics,
contribute a disproportionate share of views. (A weekly top-25 list for
enwiki is at https://en.wikipedia.org/wiki/Wikipedia:Top_25_Report ). So
if you're measuring aggregate numbers, you're measuring mainly that
specific type of content. If the goal is really simply to reach as many
people as possible, have high page views and unique visitor counts,
etc., then this subset of articles is really the only important part of
Wikimedia's mission--- articles on, say, mathematics, don't contribute
anything to moving the needle if that's the metric.
-Mark
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End of Wiki-research-l Digest, Vol 127, Issue 15
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