That feels similar to an interview I heard a while ago on Fresh Air with author and business writer Charles Duhigg, who wrote a book on habit formation and motivation:

http://www.npr.org/2012/03/05/147192599/habits-how-they-form-and-how-to-break-them

Here's the big takeaway:

It turns out that every habit starts with a psychological pattern called a "habit loop," which is a three-part process. First, there's a cue, or trigger, that tells your brain to go into automatic mode and let a behavior unfold.

"Then there's the routine, which is the behavior itself," Duhigg tells Fresh Air's Terry Gross. "That's what we think about when we think about habits."

The third step, he says, is the reward: something that your brain likes that helps it remember the "habit loop" in the future.

It's interesting to think about how apps like FitBit do this: they reward people not just for the number of behaviors they complete (steps) but also for the streaks they maintain (number of days in a row.) I imagine that both are important — the steps works towards the goal, and the streak works towards the habit.

There's also quite a lot of literature out there on how belonging to a cohort is motivating for people. I wrote a lengthy paper a few years ago looking at how this might apply in the public media world:

http://www.niemanlab.org/2015/07/putting-the-public-into-public-media-membership/

But some of the footnotes are applicable here. I would direct you to Kate Krontiris' work on "interested bystanders" in civic life:

https://politics.googleblog.com/2015/06/understanding-americas-interested.html 

Because it talks about how different kinds of people might be motivated by different types of factors.

Another fun experiment: a blood bank in Sweden texts donors to thank them after donating, and then AGAIN when the blood is actually used:

http://www.independent.co.uk/news/world/europe/blood-donors-in-sweden-get-a-text-message-whenever-someone-is-helped-with-their-blood-10310101.html

So basically, they're reminding people of how their contribution is used.

Footnotes 30, 33, and 45 are also relevant to this discussion.

Mel 


On Tue, Feb 21, 2017 at 10:14 AM, Ward Cunningham <ward@c2.com> wrote:
I am reminded of B.J.Fogg's notion of triggers as one of three requisites for behavior. The other two are motivation and ability.

http://www.behaviormodel.org/

This is probably old news on this list as he has been explaining his work for a long time now. Still, any initiative should be analyzed in his terms before launch.

Best regards -- Ward


On Feb 20, 2017, at 7:24 PM, Pine W <wiki.pine@gmail.com> wrote:

> Hmm. Integrating "push notifications" into training, as well as using them for recognition and suggestions for skill development, sounds like a good idea. Thanks for the suggestion!
>
> Pine
>
>
> On Mon, Feb 20, 2017 at 7:16 PM, Stuart A. Yeates <syeates@gmail.com> wrote:
> I have thought about writing a bot that congratulated active users on account creation anniversaries and suggested directions for growth.
> "Grats X you've been editing for 2 years, here's a picture of a kitten. Have you thought about doing New Page Patrol?"
>
> "Grats Y you've been editing for a decade, here's a virtual beer, you've earned it! Have you thought about applying for adminship?"
>
> Of course, you'd want to check account account behaviour pretty carefully first.
>
> cheers
> stuart
>
> --
> ...let us be heard from red core to black sky
>
> On 21 February 2017 at 14:33, Pine W <wiki.pine@gmail.com> wrote:
> Hi Kerry,
>
> Thanks for the ideas. Jonathan Morgan, Aaron Halfaker, and I have had more than one conversation about wikiprojects as a way to engage with new editors. Unfortunately, there are a lot of derelict wikiprojects.
>
> I have some ideas about how to improve the training system for ENWP and Commons in particular. But that's different from the motivation issue, which I think is more challenging. With enough money and time, the training system can be upgraded. I'm not sure if the same is true for motivation. I have the impression that student Wikimedians are mostly motivated by grades (hence the precipitous decline in their participation after their Wikipedia Education Program class ends), and many other people are motivated by money or PR (hence we get a lot of people engaging in promotionalism or PR management.) It's not clear to me how someone goes from being wiki-curious to feeling motivated enough to contribute for years. There are many other hobbies that are lower stress, healthier, offer more opportunities for socializing, and offer a friendlier environment. I think that some Wikimedians are motivated by desire to promote or share their interest in a particular topic, which might keep content creators interested and engaged for years, particularly if they meet people with similar interests. But it's a phase change to go from being a content creator or curator, to taking on roles that benefit other individual Wikimedians, or broad cross-sections of the Wikimedia community. We could use all of those kinds of good-faith long-term contributors.
>
> Perhaps we should include information in our training about "career paths" for Wikimedians who would like to develop their skills and/or move into new roles?
>
> I'm not sure what else to suggest. I find it challenging to figure out how to motivate people to want to contribute productively for years, and there are some roles for which lengthy experience is an informal but significant prerequisite for acceptance and/or success. I'd like to see more people make that journey.
>
> Pine
>
>
> On Mon, Feb 20, 2017 at 2:10 PM, Kerry Raymond <kerry.raymond@gmail.com> wrote:
> Pine,
>
> It sounds to me that there are two separate parts to your question.
>
> One relates to the survival of such editors to being ongoing active editors. The second seems to relate to recruiting them and perhaps upskilling them for specific purposes, eg administration, guild of copy editors, and whatever initiatives you have in mind.
>
> The first question probably relates to being able to get them better informed about the policies of Wikipedia at least in relation to the area of their contributions and how to engage with the community because it is the abrasive interaction with the community that seems to drive people away.
>
> The second probably relates to raising awareness of WikiProjects and other collaborative initiatives. (Obviously all of WP is collaborative, but some things require higher levels of coordination and I think this might be what you are referring to). I think probably needs some analysis of the nature of their contributions and/or their topics of interest in order to introduce them to targetted WikiProjects etc that seem logical trajectories for them. The mistake we make constantly in onboarding newbies is overwhelming them with information (think of the standard Twinkle welcome templates) because "THEY NEED TO KNOW THIS" instead of what they want to know "how do I do this current thing I am trying to do". For similar reasons I think any attempts to draw them into particular projects/initiatives should be highly targeted, not too frequent, and based on what their interests seem to be rather where someone else would like them to work. (I think we should avoid the mindset of "I need to recruit some cannon fodder"). Having got their attention, someone probably has to hold their hand through whatever upskilling is needed to get them productive. Just pointing people at a Project page isn't helpful, there needs to be some human outreach and shepherding.
>
> In some idealised universe, we should see Wikipedians as being on a learning journey, where (through analysis of past contributions and interactions) we are tracking them against a series of learning objectives (as we do with coursework curriculum "they have passed this unit, let's offer them some new units that build on that"). So, using newbies as an example, we look for some threshold of surviving-edits that demonstrate skills like "add text", "format text", "add list element", "make links", "make piped links", "add citation", "add templated citations", "use a template", "edit an infobox", "add an infobox", write on their talk page, write on an article talk page, write on another user's talk page, add to their own user page, etc. The idea being to suggest as various competencies are attained how to add a new skill to their repertoire. Once they have acquired the basic how-to skills, we could look at the suggestions of where they might apply these skills and how to specialise their skills in various ways.
>
> Kerry
>
> Sent from my iPad
>
> On 21 Feb 2017, at 2:49 am, Pine W <wiki.pine@gmail.com> wrote:
>
>> Hi Research-l,
>>
>> A human resources problem that I am experiencing is a shortage of human resources of community members who are willing, available, and have the skills to work on a variety of useful initiatives. Is anyone on this list aware of research that talks about motivations of long-term contributors? In particular, I'd be interested in research that suggests ways to convert productive, relatively new editors (say, 50-500 edits) into long-term community members who are likely to develop into long-term, productive Wikimedians.
>>
>> Thanks,
>>
>> Pine
>> _______________________________________________
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