>... This is not a discussion for research-l
On the contrary, please see e.g.
http://www.wikisym.org/os2014-files/proceedings/p609.pdf
this Foundation-sponsored IEG effort can serve as a confirmatory
replication of that prior work.
>... time is better spent doing research with the resources
> we have now....
I wish someone would please replicate my measurement of the variance
in the distribution of fundraising results using the editor-submitted
banners from 2008-9, and explain to the fundraising team that
distribution implies they can do a whole lot better than sticking with
the spiel which degrades Foundation employees by implying they
typically spend $3 or £3 on coffee. (Although I wouldn't discount the
possibility that some donors feel good about sending Foundation
employers to boutique coffee shops.)
We know donor message- and banner-fatigue exists as a strong effect
which limits the useful life of fundraising approaches in some cases,
so they have to keep trying to keep up. When are they going to test
the remainder of the editors' submissions?