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'This reviewer [again linked] is disappointed that the main purpose appears to be completing a thesis, with little thought to actually improving Wikipedia' or even more strongly 'I (username)...'
To me that's a vivid transformation.
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Further--a thought about impact: If we want to make research more impactful, another place to look is the ease with which researchers can test (bad as well as good) ideas. The Wikipedia community has been over-researched: do we *really* want to encourage every MSc student on a 1-year thesis project to engage? Can we, as a research community, facilitate that, if so?
-Jodi
PS-As far as I can tell, this project is a really keen idea -- and perhaps the door is now open for *somebody* to translate the research?