Hello research colleagues,

When I look at the WMF Report Card, it appears to me that the global active editor stats and the number of new accounts being registered per month has been relatively flat since at least 2011.

Those of you who work in EE research and analytics, I would like to ask if there is a summary of techniques that you have found that do produce statistically significant results in improving editor retention. I know that some of you write tools, design projects, or pull and analyze data about editors. It looks to me like WMF is investing significant effort in research and tool creation, but we're not moving the needle to create the results that we had hoped to achieve. So I'd like to ask what have we learned from all of our time working on editor engagement about techniques and programs that do improve the EE stats significant ways, so that we can hopefully accelerate the implementation of programs and techniques that have demonstrated success.

I'd also like to ask what barriers you think prevent us from becoming more effective at improving the number of users who register and the number of active editors. For example, are users who go through GettingStarted often being deterred by quickly being confronted by experienced editors in ways that make the newbies want to leave? If that is a significant problem, how do you suggest addressing this?

One of my concerns about investing further in developing Flow, analytics tools like like WIkimetrics, and further complex editor engagement research projects, is that the most important challenges related to editor engagement may be problems that can only be solved through primarily interpersonal and social means rather than the use of software tools and mass communications. I like Wikimetrics and I use it, and I think there's an important place for analytics and tool development in EE work, but I wonder if WMF should scale up the emphasis on grassroots social and interpersonal efforts, particularly in the context of the 2015+ Strategic Plan and Jimmy's speech at the 2014 Wikimania. What do you think,and if your answer is yes, how do you think WMF can do this while respecting the autonomy and social processes of the volunteer projects?

Thanks,

Pine

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