If our goal is to reach all of humanity, then I think it is appropriate to have different messages for different user groups.

Otherwise, we risk leaving out folks who have different cultural references. Sounds like a missed opportunity to me.

And sending two separate messages a few hours apart also increases the likelihood that more people will see it.

My 2 cents.

-f


On Jan 16, 2015, at 2:48 PM, Heather Walls <hwalls@wikimedia.org> wrote:

On Fri, Jan 16, 2015 at 2:46 PM, Fabrice Florin <fflorin@wikimedia.org> wrote:
Why can’t we do both and compare the numbers?

Our own little version of A/B testing...we do what we can.
 

That’s how we learn …

Fabrice

On Jan 16, 2015, at 2:45 PM, Victor Grigas <vgrigas@wikimedia.org> wrote:

I'm sorry, I must insist on the Twitter post! I think people will get it, and those that don't will shortly thereafter because everyone who does will inform them about it- 


On Jan 16, 2015, at 5:41 PM, Fabrice Florin <fflorin@wikimedia.org> wrote:

Hi guys, 

The blog post is now live:


I too share Juliet’s concern that most people will not understand  "I am Jack's cancer research”. 

So I recommend we start with a clearer message:

High school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]

This will insure that a lot of people click on it, because everyone loves a success story about a student that helped cure cancer.

As a follow-up, I think it would be fine to use the more cryptic line, which will resonate with people who get it.

Would love to see the numbers next week, to see the clickthrough for both messages.

Congrats to Victor and Yoona for a really compelling human-interest story!

Have a wonderful weekend, everyone!


Fabrice



On Jan 16, 2015, at 2:31 PM, Juliet Barbara <jbarbara@wikimedia.org> wrote:

Maybe I'm being dense but I don't get it :/ What's the thinking behind "I am Jack's cancer research" and do you think people will get it? 

On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas <vgrigas@wikimedia.org> wrote:
Actually I'd like all of them to be :

I am Jack's cancer research [LINK] #openaccess

It's friday - I think everyone will like it

On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls <hwalls@wikimedia.org> wrote:
Fight club reference. Sounds good to me. ;)

On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas <vgrigas@wikimedia.org> wrote:
Could we do this one:

f/g: I am Jack's cancer research [LINK] #openaccess

on Twitter? It's like Wikipedia is saying "I am Jack's cancer research" which is true!

On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss <mguss@wikimedia.org> wrote:

Hi everyone,

Here is the proposed social media for the blog post that is to be out today, "How 17-year old Jack Andraka used Wikipedia to research a new test for cancer." 
Thank you fore reviewing. 


t: High school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]

t: Read how high school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]

f/g: I am Jack's cancer research [LINK] #openaccess

f/g: Here's how high school student Jack Andraka used Wikipedia to research a new test for cancer. After a family member died from cancer, he set out to find a cure for the disease. [LINK] [LINK]

f/g: After a family member died from cancer, Jack Andraka set out to find a new test for the disease, using Wikipedia to invent a new, fast and inexpensive test. [LINK]

f/g: Read how high school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]


--
Michael Guss
Research Analyst

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Juliet Barbara
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