But after reading the reference, I did learn that in the 1950s, Betty Crocker recipes included powdered eggs. To give their customers a real sense of accomplishment, they changed it so that you would have to add real eggs yourself. This was one of the first examples of the IKEA effect. 

On Thu, Nov 19, 2015 at 12:03 PM, Michael Guss <mguss@wikimedia.org> wrote:
Looks like the main reference here is the Journal of Consumer Psychology: 
 http://www.sciencedirect.com/science/article/pii/S1057740811000829

(Of course, it is paywalled). 

And then this is a reference: http://beyondphilosophy.com/ever-heard-of-the-ikea-effect-increasing-perceived-value-while-reducing-costs/?-increasing-perceived-value-while-reducing-costs

Perhaps IKEA effect will live to see another day. No biggie there. 

@Joe and Yes why not give @Jack a shoutout.



On Thu, Nov 19, 2015 at 11:59 AM, Victor Grigas <vgrigas@wikimedia.org> wrote:
Does the IKEA one have too few references? It feels a bit advertising-y?

On Thu, Nov 19, 2015 at 2:41 PM, Joe Sutherland <jsutherland@wikimedia.org> wrote:
You'll need an "s" on "suggest", plus "even if done poorly". Same the with the Twitter copy for that one.

Looks good for Twitter... pretty sure he's @jack :)

On 19 November 2015 at 18:56, Michael Guss <mguss@wikimedia.org> wrote:

Hello everyone, 

Here's some proposed social media for our  flagship accounts. 

EN:WP article: IKEA Effect

Fb: This effect suggest that when people use their own labor to construct a particular product, even if done badly, they value the end result more than if they had not put any effort into its creation.

t: The "IKEA Effect": When people use their own labor to build a product (even badly) they value the end result more. http://buff.ly/1NFySff


EN:WP article: Jack Dorsey 

Fb: Born on this day in 1976, Jack Dorsey, American programmer and entrepreneur who co-founded Twitter. https://en.wikipedia.org/wiki/Jack_Dorsey

t: Born on this day in 1976, Jack Dorsey, American programmer and entrepreneur who co-founded Twitter. http://buff.ly/1OT4qnS










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Michael Guss
Research Analyst
Wikimediafoundation.org

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Joe Sutherland
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Victor Grigas
Storyteller and Video Content Producer

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Michael Guss
Research Analyst
Wikimediafoundation.org



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Michael Guss
Research Analyst
Wikimediafoundation.org
mguss@wikimedia.org