Looks like the main reference here is the Journal of Consumer Psychology: 
 http://www.sciencedirect.com/science/article/pii/S1057740811000829

(Of course, it is paywalled). 

And then this is a reference: http://beyondphilosophy.com/ever-heard-of-the-ikea-effect-increasing-perceived-value-while-reducing-costs/?-increasing-perceived-value-while-reducing-costs

Perhaps IKEA effect will live to see another day. No biggie there. 

@Joe and Yes why not give @Jack a shoutout.



On Thu, Nov 19, 2015 at 11:59 AM, Victor Grigas <vgrigas@wikimedia.org> wrote:
Does the IKEA one have too few references? It feels a bit advertising-y?

On Thu, Nov 19, 2015 at 2:41 PM, Joe Sutherland <jsutherland@wikimedia.org> wrote:
You'll need an "s" on "suggest", plus "even if done poorly". Same the with the Twitter copy for that one.

Looks good for Twitter... pretty sure he's @jack :)

On 19 November 2015 at 18:56, Michael Guss <mguss@wikimedia.org> wrote:

Hello everyone, 

Here's some proposed social media for our  flagship accounts. 

EN:WP article: IKEA Effect

Fb: This effect suggest that when people use their own labor to construct a particular product, even if done badly, they value the end result more than if they had not put any effort into its creation.

t: The "IKEA Effect": When people use their own labor to build a product (even badly) they value the end result more. http://buff.ly/1NFySff


EN:WP article: Jack Dorsey 

Fb: Born on this day in 1976, Jack Dorsey, American programmer and entrepreneur who co-founded Twitter. https://en.wikipedia.org/wiki/Jack_Dorsey

t: Born on this day in 1976, Jack Dorsey, American programmer and entrepreneur who co-founded Twitter. http://buff.ly/1OT4qnS










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Michael Guss
Research Analyst
Wikimediafoundation.org

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Joe Sutherland
Communications Intern [remote]

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Victor Grigas
Storyteller and Video Content Producer

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Michael Guss
Research Analyst
Wikimediafoundation.org
mguss@wikimedia.org