I think that this is something to discuss. I really like the idea of current events, because it puts us right into the global conversation about an event, secures us (brand) as a news source and then we can fork eyeballs from that initial message towards other messages.
I think:
1.) If we do push current events we need an editorial policy. It's one thing to want big numbers of eyeballs, but we need to do it within a framework so that we can avoid problems. I think the NPOV and 'WMF doesn't control content' will be useful guidelines for this.
2.) We should start slow and paced (maybe 1 post per week or day) and scale from there. There is a learning curve for our understanding and it would be good to not go too fast.
3.) Part of 'slow and paced' is also to think about region(s) and languages.
4.) Let the data drive what we publish, meaning Dario could point to the (insert superlative here) article and we could tailor the message around it.
5.) After the data 'decides for us' we decide if we want our message to be a simple message like a tweet with a link to a WP article, or if it deserves more research and coverage like a blog post. I think that most messages will be simple tweets, but some may deserve more background, which we may have content for already or would be able to generate such content.
6.) Part of the editorial policy will be to decide if certain messages will be cut regardless of their traffic. I could imagine all kinds of scenarios where we wouldn't want to be pushing particular things.
7.) I'd say we should time the tweeting / messaging of current events to remind readers that they can edit the projects, and point them to appropriate 'how to get started' guides. There are other appropriate ways to guide the eyeballs we grab - fundraising, meetups, etc.
Curious to hear other's thoughts.