Given the time zone issues (the video is released in the US on Dec. 17 but in other countries on it will be the 18th) we should probably not mention Dec. 17 or any specific time. I like the suggestion of saying how many hours are left. 

Also think the "Tomorrow is almost here" could be confusing if people don't know what #Edit2014 is. 

Love the ones that mention # of edits. Yay for stats!

On Tue, Dec 16, 2014 at 4:48 PM, Joe Sutherland <jsutherland@wikimedia.org> wrote:
Alrighty, that's fine. It sucks that it sort of straddles timezones which makes it hard to give a date out.

I'm not really sure what the best thing to do would be here. Maybe just say "Just X hours left until #edit2014!" or similar?

Joe

On 17 December 2014 at 00:41, Michael Guss <mguss@wikimedia.org> wrote:
Hi Joe, I agree with your suggestions. UTC would be the best way to go. PCT is poor jargon. 

 Dec. 17 9:00PM PST (5:00 UTC Dec. 18). would be the time release. However, the timing may change so we'll wait and see. 

Thanks Naureen. Once these are posted, I will email the thread with their URLs. 

On Tue, Dec 16, 2014 at 4:35 PM, Naureen <msnora@gmail.com> wrote:
Yeah, no problem. Wasn't sure if you already sent it out.


On Wednesday, December 17, 2014, Michael Guss <mguss@wikimedia.org> wrote:
Hi Naureen. Please do not share any of these yet. I need more review from the rest of the comms team. 

On Tue, Dec 16, 2014 at 4:31 PM, Naureen <msnora@gmail.com> wrote:
Can I share this as it is already 17th in Asia? My version: 
t(WMF): December 17th #Edit2014 will be released at 9:00PM PCT (21:00)! #spreadtheword

On Wednesday, December 17, 2014, Michael Guss <mguss@wikimedia.org> wrote:
Hello everyone,

Here is the proposed social media for the pre-launch for the YIR. Thank you for reviewing. The following is also presented in the "YIR Social Plan" Google Doc. 

Theme - Over 100 million edits

t (WP):  Did you know more than 100 million edits were made on Wikipedia this year? #Edit2014

t(WMF): Tomorrow is almost here! #Edit2014

Fb: We can hardly wait for tomorrow! Did you know more than 100 million edits were made on Wikipedia this year? #Edit2014.

G(WP): We can hardly wait for tomorrow! Did you know more than 100 million edits were made on Wikipedia this year? #Edit2014

G(WMF): Tomorrow is almost here! #Edit2014

Theme - Hubble Telescope

Image to include: https://commons.wikimedia.org/wiki/File:NASA-HS201427a-HubbleUltraDeepField2014-20140603.jpg

t(WP): Did you know that the Hubble Space Telescope page has been visited over 65,000 times in only the past 30 days? #Edit2014
Insert image

t:(WMF): Tomorrow, Dec. 17th, is almost here! #Edit2014

Fb: Did you know that the Hubble Space Telescope Wikipedia page has been visited over 65,000 times in only the past 30 days? #Edit2014
Insert Image

G(WP): Did you know that the Hubble Space Telescope page has been visited over 65,000 times in only the past 30 days? #Edit2014
Insert image

G(WMF): Tomorrow, Dec. 17th is almost here! #Edit2014


Launch Week


Wednesday, December 17

Theme: We are counting down the hours


t(WP): We are counting down the hours until #Edit2014

t(WMF): Only a few hours left until #Edit2014

fb: We are counting down the hours until #Edit2014

g(WP): We are counting down the hours until #Edit2014

g(WMF): Only a few hours left until #Edit2014


Theme: At 9PM PCT


t(WP): Get ready! #Edit2014 will be released at 9:00PM PCT (21:00).


t(WMF) Get ready! #Edit2014 will be released at 9:00PM PCT (21:00).


Fb: Get ready! #Edit2014 will be released at 9:00PM PCT (21:00).


G(WP): Get ready! #Edit2014 will be released at 9:00PM PCT (21:00)


Theme: Release video


t (WP): The #Edit2014 video is out! See what the world edited in 2014 here. [LINK]


t (WMF): We’re excited to release our first year in review video on the topics you edited in 2014! #Edit2014 [LINK]


f: We’re excited to release our first year in review video on the topics you edited in 2014! See what the world edited this year here #Edit2014: [LINK]


g(WP): We’re excited to release our first year in review video on the topics you edited in 2014! See what the world edited this year here #Edit2014: [LINK]


g(WMF):  We’re excited to release our first year in review video on the topics you edited in 2014! #Edit2014


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Michael Guss
Research Analyst
Wikimediafoundation.org


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Naureen Nayyar
Norabean.com 


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Norabean.com 


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