The post has been up for 5 minutes and has 367 likes and 145 comments. 

Jeff Elder
Digital communications manager
Wikimedia Foundation

On Thu, Oct 15, 2015 at 9:24 AM, Michael Guss <mguss@wikimedia.org> wrote:
LGTM.

On Thu, Oct 15, 2015 at 9:02 AM, Gregory Varnum <greg.varnum@gmail.com> wrote:
LGTM

-greg

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On Oct 15, 2015, at 12:01 PM, Jeff Elder <jelder@wikimedia.org> wrote:

What if we did: Click like if you don't like "click like" posts on Facebook. : )

This is a great discussion, the kind I'd like to have more of on our Facebook page.

How about, seriously, if we do:

Have you ever looked up a celebrity on Wikipedia? Who?





On Thursday, October 15, 2015, Andrew Sherman <asherman@wikimedia.org> wrote:
I agree with all of this. I think we should test to come up with a solution.

best,

Andrew

On Thu, Oct 15, 2015 at 10:59 AM, Joe Sutherland <jsutherland@wikimedia.org> wrote:
I'm fine if you want to test this out. What I personally think, and what testing shows, are often two very different things ;)

best,
Joe

On 15 October 2015 at 15:20, Gregory Varnum <greg.varnum@gmail.com> wrote:
I’ll offer my two cents having seen this discussion play out a few times with political movements - so disclaimer that there are differences and what works for some may not work for us. Anyway…

I personally think that things like “Please R/T” or “Click like” will be seen as engagement strategies and avoided by users. However, each time I’ve seen this debate play out in an A/B test, the strategies do work. Usually for things that were opinions - “Like if you support XYZ issue” or “R/T if you agree that ABC should happen”. When the same graphic or article was posted on two FB Pages of similar size and scope, we would continuously see that messages which ask for engagement got more engagement.

I’m not sure if this is something where those working in communications are so familiar with the strategies we question if they will work, or we just see them so much we get tired of them ourselves. Sort of like LGBT activists tendency to dislike the rainbow a few years into the work. ;) Or it’s a situation where we say we won’t do something - like buy newspapers that talk about scandals - but our behavior when we are not analyzing things betrays us (sales of newspapers featuring scandals go through the roof).

Either way, my hunch is that the requests, when attached to the right kind of message, do engage more folks (despite my personal feelings toward that). I agree a discussion and possibly testing of this concept is a good idea. As always, it is possible Wikimedians are the exception to the rule. ;)

-greg


On Oct 15, 2015, at 10:07 AM, Jeff Elder <jelder@wikimedia.org> wrote:

It's a good discussion. Our reach dwindles to as low as 30,000 (of our 5 million fans) if we just push out our links. Then everything suffers: blog traffic, page growth, engagement, etc. Conversely, highly engaged posts raise everything. And we have to remember our Facebook fans, especially recent ones, are mostly readers not editors, and are looking to connect with us. 

On Thursday, October 15, 2015, Andrew Sherman <asherman@wikimedia.org> wrote:
I totally understand what you mean and would really enjoy discussing those uses of "click like" or "comment below" :). 

I think they can work I just am unfamiliar with what situations we use them for, when it's not redundant etc. 

Otherwise LGTM. 

On Thursday, October 15, 2015, Jeff Elder <jelder@wikimedia.org> wrote:
Those are good points. I suppose people can click like to just indicate yes. My experience is that online and social media veterans bristle a bit at "click like," but a lot of people also do it. Our audience is very diverse, and seems to embrace basic common denominators. So I'd rather not rule it out uniformly. But I see the point today. So:

Have you ever looked up a celebrity on Wikipedia? Who?

All in favor? Opposed?

On Thursday, October 15, 2015, Andrew Sherman <asherman@wikimedia.org> wrote:
I also kinda agree. I watch a lot of youtube and it might be personal but the whole action of asking for engagement kinda turns me off ("subscribe if you want more content, click like to let me know what you think", etc). 

I think the proposed question "have you ever looked up a celebrity on Wikipedia?" is sufficient enough to get engagement; maybe even ask why or what did you find out to the question. 



On Thu, Oct 15, 2015 at 9:35 AM, Joe Sutherland <jsutherland@wikimedia.org> wrote:
I'm not sure I like "Click like if..." personally, seems kind of cheap. And surely everyone's looked up a celebrity one time or another?

On 15 October 2015 at 14:28, Jeff Elder <jelder@wikimedia.org> wrote:
Click like if you have ever looked up a celebrity on Wikipedia. If you remember one, we'd love to hear who in a comment. 

Thoughts? Engagement is a goal right now, and getting our large audience of mostly readers more involved. 



-- 
Jeff Elder
Digital communications manager
Wikimedia Foundation


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Joe Sutherland
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-- 
Andrew Sherman
Digital Communications | Wikimedia Foundation


-- 
Jeff Elder
Digital communications manager
Wikimedia Foundation



-- 
Andrew Sherman
Digital Communications | Wikimedia Foundation



-- 
Jeff Elder
Digital communications manager
Wikimedia Foundation

_______________________________________________
Social-media mailing list
Social-media@lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/social-media


_______________________________________________
Social-media mailing list
Social-media@lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/social-media




--
Joe Sutherland
Communications Intern [remote]

_______________________________________________
Social-media mailing list
Social-media@lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/social-media




--
Andrew Sherman
Digital Communications | Wikimedia Foundation


--
Jeff Elder
Digital communications manager
Wikimedia Foundation

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Michael Guss
Research Analyst
Wikimediafoundation.org

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