If we want to prioritize languages by audience size, 

I'd say at least Spanish. Here's the current list of most popular language interfaces of our followers. 

On Sun, Oct 18, 2015 at 8:51 PM, Ed Erhart <eerhart@wikimedia.org> wrote:

Hi all,

We have translations for this post in Bulgarian, Czech, Danish, German, Macedonian, Spanish, Swedish, Portuguese, and Ukrainian (plus Brazilian Portuguese is missing only one caption). Would it be worthwhile to post links on Facebook and geotarget, using the second sentence as a tagline? I'm not sure how many fans we have in each language.

--Ed

On Fri, Oct 16, 2015 at 4:34 AM, Katherine Maher <kmaher@wikimedia.org> wrote:

On Fri, Oct 16, 2015 at 10:27 AM, Pine W <wiki.pine@gmail.com> wrote:

Thanks all.

I am guessing that most our social followers support Wikimedia content and the Wikimedia platform. So:

1. Would a petition to FB from thousands of followers make a difference?

Maybe, but that's a campaign we'd want to design with allied organizations for maximum impact, which requires coordination and resourcing not currently in the Annual Plan. So, per James, that's a 12-18mo goal. 

2. I am thinking that well designed, short social posts that excite our followers into clicking links to content on our platform might be sufficient for our goals. Thoughts? This ties in with Luis' comment about closed web versus open web; FB gains from closed web, and we gain from open web, so strategically I think that we would want to encourage our followers to venture out to the open web and onto our platform.

We should always strive for well designed, short social posts that excite our followers! Especially in a way that supports the open web. But sub-optimally rendered images don't quite get us there (and right now, there's no current roadmap in the product teams for better social platform rendering/performance for Commons images). Lessons learned from highly visual accounts (NASA, US Dept. of Interior) suggest any intermediation of the image is an immediate loss factor. I don't want to speak for Jeff, whose remit this all is, but between total closed-web capitulation and idealism, I settle into the slightly less exciting groove of pragmatism on what we can do with what we have. 

Pine

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