Incorrect! It was to make women feel as though they were not shirking their womanly duty. It's all a bizarre, but totally predictable, response to gender bias.

On Thu, Nov 19, 2015 at 12:09 PM, James Alexander <jalexander@wikimedia.org> wrote:
LIES, the fresh eggs are important because it makes it fresher and a better product!! It's not because I added something to it because it's better that way!!!

James Alexander
Manager
Trust & Safety
Wikimedia Foundation

On Thu, Nov 19, 2015 at 12:08 PM, Katherine Maher <kmaher@wikimedia.org> wrote:
I actually knew thast Betty Crocker story.

On Thu, Nov 19, 2015 at 12:04 PM, Michael Guss <mguss@wikimedia.org> wrote:
But after reading the reference, I did learn that in the 1950s, Betty Crocker recipes included powdered eggs. To give their customers a real sense of accomplishment, they changed it so that you would have to add real eggs yourself. This was one of the first examples of the IKEA effect. 

On Thu, Nov 19, 2015 at 12:03 PM, Michael Guss <mguss@wikimedia.org> wrote:
Looks like the main reference here is the Journal of Consumer Psychology: 

(Of course, it is paywalled). 


Perhaps IKEA effect will live to see another day. No biggie there. 

@Joe and Yes why not give @Jack a shoutout.



On Thu, Nov 19, 2015 at 11:59 AM, Victor Grigas <vgrigas@wikimedia.org> wrote:
Does the IKEA one have too few references? It feels a bit advertising-y?

On Thu, Nov 19, 2015 at 2:41 PM, Joe Sutherland <jsutherland@wikimedia.org> wrote:
You'll need an "s" on "suggest", plus "even if done poorly". Same the with the Twitter copy for that one.

Looks good for Twitter... pretty sure he's @jack :)

On 19 November 2015 at 18:56, Michael Guss <mguss@wikimedia.org> wrote:

Hello everyone, 

Here's some proposed social media for our  flagship accounts. 

EN:WP article: IKEA Effect

Fb: This effect suggest that when people use their own labor to construct a particular product, even if done badly, they value the end result more than if they had not put any effort into its creation.

t: The "IKEA Effect": When people use their own labor to build a product (even badly) they value the end result more. http://buff.ly/1NFySff


EN:WP article: Jack Dorsey 

Fb: Born on this day in 1976, Jack Dorsey, American programmer and entrepreneur who co-founded Twitter. https://en.wikipedia.org/wiki/Jack_Dorsey

t: Born on this day in 1976, Jack Dorsey, American programmer and entrepreneur who co-founded Twitter. http://buff.ly/1OT4qnS










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Wikimediafoundation.org

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