I think the topic of improving our video content is totally appropriate, in particular for @wikicommons. As a general remark: If it's a project by an outside (non-Wikimedia) organization like in this case, a retweet is usually easier - before we heartily endorse a project and describe it as success directly from the official SM accounts, there should be some form of vetting beyond the organization's own statements. So it's useful if we can retweet the lead of the WMF multimedia team regarding a multimedia project ;) In any case, this particular organization has done projects before that were promoted by Wikimedia NL:
https://meta.wikimedia.org/wiki/Wikimedia_Highlights,_April_2013#.22Wiki_Loves_Sound.22_enriches_Wikipedia_with_audio_recordingsI have retweeted it from @wikicommons and @wikipedia.