Thanks Dan,

We'll set the release -- media, blog, etc. based on this. Also, I've poked around with some other folks this evenings with successful products in the store and have been told two things:

1) We'd talked about 'days of release' in other industries, and it seems as though it holds for Apps: Apparently Apple and Google both do "featured apps" on Thursdays. Pushing on Wednesday for Android seems to increase the likelihood we could get featured. Has anyone on your team been in touch with the Google Play bizdev folks about that possibility?

2) Reportedly the current baseline between pushing and propagating now is about 1.5 hours. If we push at 9am PDT, we could be relatively confident that a 12pm embargo/blog publication would offer sufficient space for catching (obviously non-existent) bugs in the process. Sound good?

3) Finally -- there are some outstanding comments in the launch plan doc that could use the eyes of someone on your side: namely, the banner strategy for alerting users.

Much appreciated!

Katherine

On Mon, Jun 23, 2014 at 3:57 PM, Dan Garry <dgarry@wikimedia.org> wrote:

Hi everyone,

So that the Communications team has a baseline which they can operate from, we've set a specific time at which the APK for the Android release will be pushed to the store. We'd already agreed on the date, 25th June, but now we've set a specific time: 9am (SF time) on Wednesday 25th June.

The Communications team is aware that, in order to be fully accessible, the app must still then propagate through Google's servers and that we have no way of knowing how long this will take. But guaranteeing that we will at least push the APK at a set time removes one of the variables from the equation for them.

Thanks!

Dan

--
Dan Garry
Associate Product Manager for Platform and Mobile Apps

Wikimedia Foundation

Katherine Maher
Chief Communications Officer

Wikimedia Foundation
149 New Montgomery Street
San Francisco, CA 94105

+1 (415) 839-6885 ext. 6635
+1 (415) 712 4873

kmaher@wikimedia.org