Yuvi and I chatted today about references for the app version 1. We decided to go with the simple version for now, though we will add indication of the type of template used (book, web, news, etc.)
In the future we would really like to reformat references so that a user can quickly see the title, source, and date consistently, and show labels for additional fields (page number, location, edition number...) because they can be confusing when shown without labels. To do this Yuvi says we need to annotate the html in templates to show classes for each of those fields. 
Here's an updated pdf showing the simple version and future designs.


On Thu, Apr 10, 2014 at 2:58 PM, Kaity Hammerstein <khammerstein@wikimedia.org> wrote:
Here's a link to a pdf showing designs for reference tooltips. The 1st 3 pages show desktop designs with different options. 

Page 1  If we can parse a reference and determine if it includes a common template, we can indicate with an icon which type it is (book, web, news...)
If we can determine the title parameter, we can highlight or bold that in the reference so its more readable.
We could also pull the lead image if there's a wikipedia article linked in the ref.

Page 2  If we don't want to bother with all that, the formatting isn't changed.

Page 3  If we parse the template type and each of the parameters. We can totally reformat the reference to show title, source, and date, then show other parameters with labels if a user taps to expand. This is the cleanest and most readable, but may take more work.

Page 4  Showing simple version in app context.

What do you think, should we show image thumbnails? Can we parse the templates and all parameters?

If you're interested there's more background on the design on mediawiki.

Thanks!
Kaity