Greetings,

The reading team has been having a series of meetings as part of the ongoing strategy process,. We documented and clarified as much details as possible, here, in order to empower everyone to become part of the process, while following the same methodology.

For example, instead of saying "The overall page views numbers are declining and thats a problem that we need to solve" by applying our process, the suggested statement is questioned to whether this is a problem in itself or it is a result of another problem? If we picked one possible reason, what are our choices to solve the problem, and what possibilities does each choice entail? What are the concerns with each possibility and what are the tests that we need to run to justify our concerns?

Sounds complicated? :-)

Not really. The key is to ask the right questions and always remain focused on the initial problem.

In our own exercise, we identified one problem that manifests itself across different indicators is our core system's lack of optimization for emerging platforms, experiences, and communities.

The team can not do this alone. We need more people to join our exercise, please check the documentation, make yourself familiar with the process, and think of suggesting choices, generating possibilities, and designing tests. Questions and comments are welcome on the talk page.

Lets get this done, together!

Happy weekend,