It's not actually -- we've run fundraising banners at 100% briefly before. But I agree it's somewhat of a gray area that we should talk about.

~Matt Walker
Wikimedia Foundation
Fundraising Technology Team


On Wed, Sep 4, 2013 at 12:44 PM, Steven Walling <swalling@wikimedia.org> wrote:
If I understand correctly, this is the first time a banner has been shown to 100% of mobile visitors?

I think this is a dangerous precedent, and while I understand that WLM is uniquely situated to be targeting mobile users (what with the app and all), I am slightly uncomfortable introducing what probably looks like ads to most of our mobile readers. d

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