On Fri, Jun 20, 2014 at 10:52 AM, Tomasz Finc <tfinc@wikimedia.org> wrote:

Great to see the positive quantitate response.

Maryana, what's the high level of view of how your thinking about moving forward?

I think we'll want to let the changes simmer for another week or two and then dig into a few specific things:

1) Do the pageview stats hold? e.g., are we still getting relatively few opt-outs?

2) How has this change impacted new mobile user numbers (registrations, 1st time editors, active editors, etc.)? Early results[1] show a healthy spike in new signups coming from mobile in the past few days, and we need to keep track of these users to make sure they're going through the new and active editor funnels at a reasonable rate.

3) How does the heatmap of taps look? e.g., how often are people accessing hamburger menu items, language selection, history, etc.

Based on the data from the above, we could do some UX optimization – the designers are very keen to refine the UI for page actions (instead of dumping features like language selection and page history at the top/bottom of the page kind of at random). If the new and active editor conversion rates are low, we'll need to prioritize work on new contribution funnels, but realistically that's probably not something we'll be able to tackle until Q2 of next fiscal.

1. http://ee-dashboard.wmflabs.org/graphs/enwiki_daily_reg_mobile

--tomasz

On Fri, Jun 20, 2014 at 10:33 AM, Maryana Pinchuk <mpinchuk@wikimedia.org> wrote:

Good news, everyone!

Oliver ran some stats for us on where tablet users were landing (desktop view or mobile view) a few days before and after the tablet redirect on Tuesday:

Before the redirect, 13% of pageviews from tablets were hitting the mobile site, meaning a non-trivial chunk of users had opted into the mobile experience even before we were serving it to them as the default.

After the redirect, 95% of pageviews from tablets were hitting the mobile site, meaning a fairly small number of users are opting out of the mobile experience we're serving – smaller than the number of people who were opting out of the desktop experience before the redirect :)

(Note that the total pageview numbers haven't changed significantly – the slightly downward trendline in the past few days just reflects the normal dip we observe toward the end of every week.)

So, tl;dr, it looks like we're serving the needs of the majority of our users. Graph below, courtesy of our beloved British data analyst/road warrior. We'll continue to monitor these numbers, of course, but the early results look good – nice work, team!

--
Maryana Pinchuk
Product Manager, Wikimedia Foundation
wikimediafoundation.org

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Maryana Pinchuk
Product Manager, Wikimedia Foundation
wikimediafoundation.org