Whoa interesting!

On Mar 20, 2015, at 10:29 PM, Dan Garry <dgarry@wikimedia.org> wrote:

Hi everyone,

For those of you who aren't aware, the Mobile Apps Team has been running an experiment in Wikipedia Beta on Android. We're trialling a single, visually appealing result at the end of articles instead of the three from "Read more". We're calling this "Read next". What happens is that approximately half of Wikipedia Beta users are shown read next on every article, and the other half are shown read more. Here's some example screenshots:

• Read next: http://i.imgur.com/StTLAPU.png
  
• Read more: http://i.imgur.com/ecb2cy2.png

Here's the verdict of the test!

• Read more has a clickthrough rate of 15.4% (65,448 views, 10,600 clicks)
• Read next has a clickthrough rate of 10.4% (59,668 views, 6,180 clicks)

So it would seem that read next is not as effective at driving clicks as read more is. Interesting!

Thanks,

Dan

--

Dan Garry

Associate Product Manager, Mobile Apps

Wikimedia Foundation

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