What's the distribution of the different positions clicked on in Read more?
Pos 1, 2, 3? I bet #1 still gets the most but the other ones are probably not too far behind.

Since you used the word verdict. Does this imply we abandon Read next?

Bernd

On Fri, Mar 20, 2015 at 11:31 PM, Monte Hurd <mhurd@wikimedia.org> wrote:
Whoa interesting!


On Mar 20, 2015, at 10:29 PM, Dan Garry <dgarry@wikimedia.org> wrote:

Hi everyone,

For those of you who aren't aware, the Mobile Apps Team has been running an experiment in Wikipedia Beta on Android. We're trialling a single, visually appealing result at the end of articles instead of the three from "Read more". We're calling this "Read next". What happens is that approximately half of Wikipedia Beta users are shown read next on every article, and the other half are shown read more. Here's some example screenshots:
Here's the verdict of the test!
  • Read more has a clickthrough rate of 15.4% (65,448 views, 10,600 clicks)
  • Read next has a clickthrough rate of 10.4% (59,668 views, 6,180 clicks)
So it would seem that read next is not as effective at driving clicks as read more is. Interesting!

Thanks,
Dan

--
Dan Garry
Associate Product Manager, Mobile Apps
Wikimedia Foundation
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