uv22e Alcott wrote:
On Thu, May 5, 2011 at 2:15 PM, Adam Meyer
[...]The trick? Better content than the
I am not sure if i can confirm that. Let me show you an example. If
google "Corporate Social Responsibility" you see of course a good
article with ~5 Page on top, followed by many many other sites with
content. I have written ~30 Page essay about it, very detailled, very
scientific etc. (published 2 months ago) and I come somewhere on
But all about I am not sure if 2 months are enough and if It needs
time. But I could give you other examples aswell, where I wrote a
scientific stuff and other sites just a lot of google pages infront
while I am on page 16 etc.
Although I can't speak for Adam Meyer, I believe when we say "better
content than the competition" we are referring to the interpretation of
humans, not those of robots.
Google most likely pays no or not much attention (either they don't
it should matter or it's very hard to do programmatically) to the
of the content in comparison with the content of other sites.
Instead we, humans, decide that for Google by spreading, sharing and
An important factor in, atleast Google's, search engine results order is
the PageRank. Many factors decide the pagerank a page has. One of those
factors is the number of pages linking to the current page. Or, to be
precise, the total pagerank of the
pages linking to the current one (ie. if 1 popular page links to page X
that has likely more influence than 100 links from unknown or low-ranked
So, you get higher by having better content then competitors. Because by
having better content people are more likely to link to your content and
more likely to mention your website in articles and link to your website
and/or a specific webpage within the site. And as a result your pages
overal domain will get a higher PageRank.
 A link in a New York Times article likely raises your pagerank more
than a dozen links from these free linkexchange directories. As many
link to Wikipedia articles and to Wikipedia as a whole, Google assumes
people find Wikipedia's content better.
Since there's also a domain pagerank (or domainRank), many new
Wikipedia boost to the #1 position amazingly fast because, although
links to that specific article, there are many links to Wikipedia in
general and that, in some cases, causes unknown or low-quality wikipedia
articles to get high in Google's search engine results pages (SERP).