Hi Wikimedians!

The Wikipedia Library is really excited about the #1lib1ref campaign taking off -- we seem to have found a concept that will excite the global libraries community to talk more with us, about our common mission: helping the world get access to reliable knowledge.

Please explore the hashtag on Twitter and other social media: we have several dozen websites, library organizations, and individuals blog and reflect on their experience. For example: https://twitter.com/search?q=%231Lib1Ref . I have included a preview of some of our tracking below for a sense of our scale.

Please use the campaign to promote the exciting GLAM, research, and Wikimedia community projects you think librarians would be interested in.

We still need your help:

• Keep sharing and emphasizing the hashtag #1lib1ref. Try to pair your posts with #Wikipedia15 when you can.

• Help translate the main page of the campaign  into more languages: https://meta.wikimedia.org/wiki/The_Wikipedia_Library/1Lib1Ref

• Note: We use some of the headers and sentences in this page, to generate multilingual social media posts.

• The campaign technically starts on Friday, but we need to continuously remind the global libraries community that they a) can start adding references now, and b) should continue adding references all next week. Oh, and its not just librarians who are adding references for the campaign -- that's just our target audience :)

• Publish blogposts talking about Wikmedia’s opportunities with libraries. Here are a small sample blog posts that might help inspire your work:

• From our Italian Colleagues : http://librarianscape.com/2016/01/09/wikipedia-un-posto-per-bibliotecari/

• From DLF: https://www.diglib.org/archives/11060/

• From our Catalan colleagues: http://blogcrai.ub.edu/2016/01/13/el-crai-de-la-universitat-de-barcelona-sadhereix-a-la-campanya-1lib1ref/

• Reach out to the librarians using the hashtag: some of them are even hosting lunch gatherings, or small editing events that engage library staffs. These librarians are potential leaders for local events and GLAM-Wiki activities.

If successful, we hope to run a similar campaign next year, with more direction and leadership from a volunteer committee (this year we decided to move quick, and test the concept alongside #Wikipedia15 ).  If you are interested in helping organize, let us know at wikipedialibrary@wikimedia.org . 

Give feedback on the campaign and resources that would be helpful for next years campaign on the talk page on meta : https://meta.wikimedia.org/wiki/The_Wikipedia_Library/1Lib1Ref

Thank you so much for those who have already stepped up to lead on social media and translating the meta page!

Alex Stinson

Project Manager

The Wikipedia Library

What impact are we seeing?

We are tracking several different elements of this campaign:

• Usage of the hashtag in social media -- over 600 tweets have used the hashtag since January 4. We are also tracking the hashtag on facebook and linkedin -- both of which are major networks for librarians.

• Our facebook event is beginning to spread - https://www.facebook.com/events/975178119187954/ -- please invite more people from your library networks

• Page views - we are seeing between 400-600 pageviews, with nearly 7000 views in the last month on the English Version of the campaign page, and Italian, French and Spanish are seeing 40-60 views a day. Moreover, Catalans page, which is on ca.wikipedia, has seen over 2000 visits in the last month: http://stats.grok.se/ca/latest/Viquiprojecte:Bibliowikis/1Lib1Ref

• We are beginning to see hashtag used on English Wikipedia’s edit summaries http://tools.wmflabs.org/hashtags/search/1lib1ref . Based on other social media discussions, we think this represents <60% of the activity so far.

• We are working with Stephen LaPorte to help the tool support top 20 language Wikipedias, and Wikipedias like Romanian where we know community members are sharing the campaign. Let us know if you don’t think your language will be in that group.

• A new phabricator item has been -- it would be incredibly useful for other kinds of campaigns: https://phabricator.wikimedia.org/T123529 . Please leave feedback and use cases.

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