Granted, that “National” means it’s largely (for now) a
U.S.-specific thing. Starting tomorrow, over here, that color will be
everywhere (and perhaps, to be fair, in Canada as well): ribbons on
downtown lampposts, the lights of the Empire State Building, and the shoes worn
by NFL players (and yes, there is some similar criticism of it; see the
article).
I suppose it could be salvaged that way, if someone wants
to introduce the concept to Denmark and, by extension, Scandinavia, if it hasn’t
been already.