On Fri, Jul 6, 2012 at 6:27 PM, Tom Morris <tom@tommorris.org> wrote:

Not all outreach has to start from the position of "there's a problem that needs fixing"; outreach can start from "there's an opportunity to make the wiki better" too. (Not that those are mutually exclusive, obviously.)

This.  I do outreach to sport organisations, and there generally isn't an issue of systematic problems with Wikipedia covering sport poorly.  Getting in touch with them just enables editors to do things better, to get better pictures, to provide opportunities for Wikimedians that might not be available otherwise, that help build credibility for Wikipedia.

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