Given my background in wikis and fundraising for women's non-profits (YWCA and the National Organization for Women among others), I'd just like to point out a few things:

1. When I visited the first link, I saw that half the respondents are married. I know from the donations I've handled and the donating habits of other married couples (including my parents), that often a check or credit card will be in the name of the husband, but the donation often comes from both people in the couple or it could just be the wife using the husbands account. I didn't see a methodology section, but does anyone know how couples were handled in gathering this data? Were both of their genders looked at in this report?

2. When hearing a fundraising officer from Princeton University speak, I learned that women are less likely to want things named after them. For example, Meg Whitman (of eBay fame) was hesitant to name a building named after her at Princeton. That makes me think that women may be more likely to make anonymous donations. Does anyone know if anonymous donors were included in this report?

3. Organizations like Women in Development (several local chapters throughout the US) is a great organization and might have people willing to share ideas about how to target fundraising campaigns toward women.

On Tue, Nov 29, 2011 at 5:55 PM, Sarah Stierch <sarah.stierch@gmail.com> wrote:
I actually have interest in the gender of Wikimedia fundraising donors, I think I've voiced that interest publicly a few times, in the past. Perhaps next fundraiser we'll be able to explore opportunities like that, or maybe WMF and chapters are gathering data related to gender.

I was hoping to see a bigger push towards having women represented in the fundraiser, with hope perhaps it'd attract female donors, and even female contributors, (or donors and contributors in general of course) but, there has been only one woman who has been showcased, thus far.

-Sarah



>Dear all;

>We have heard many times that most Wikipedians are male, but have you heard
>about gender and fundraising? Some data from a 2010 study[1] and a 2011
>German study[2] (question 20th of 22). People have said that Wikipedia is a
>sexist place which excludes women to edit. Looks like women neither are
>interested on editing nor funding free knowledge.

>Is WMF working to increase female donors just like female editors?


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Sarah Stierch Consulting
--
Historical, cultural, new media & artistic research & advising.
http://www.sarahstierch.com

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