Information is power and what is on Wikipedia has the potential to shape greater understanding around issues. Thus, a battle for what should and should not be there.
Wow, YMMV, but I think it's really odd to have whole long articles devoted to a Twitter account. What is and isn't broken out from "main topic" articles is often controversial, whether criticism sections or detailed information on specifically consequential periods, but an article on a Twitter account is an outlier in my reading experience.
One of the arguments on the talk page for Fanny Imlay was that the sources cited included information about her only incidentally in the course of covering other people, as opposed to being primarily about her (presumably with the exception of the biography). I don't know enough about the subject or the sources to know if this is the case, but it's an argument that might apply to "Justin Bieber on Twitter." The articles discussing his Twitter usage are really about Justin Bieber and his behavior, not his Twitter account. See for example[1], a short mention in Ashton Kutcher's bio about his Twitter use. Kutcher is also among the most prominent users of that service in its history, but there is no article devoted to it. Rather than seeing the merge proposal as an example of "I don't like it," I think the fact that it failed demonstrates the power of a gigantic fanbase to distort normal practice on a wiki.
One of the problems I personally have with those articles is that it stretches to definition of Wikipedia as a summary resource. If we aim to be exhaustive, in the way those articles represent, where does it end?
As Nathan says; this is a prime example of POV pushing/distortion.
If I wrote a lengthy article about the details of messages Dudley Clarke sent back and forth to John Bevan during World War II (and article I could quite easily source) the community would, quite rightly, delete it.
Tom