Ok, as promised I went into a local store and did this
have to say I genuinely expected that I might have to admit to
being wrong. I'm pleasantly surprised the say I don't think I
But first, just to say, I felt like a bit of an idiot taking
a photo and then jotting down notes in the shop. Which turned
into feeling like a right prat when one of the shop assisstants
asked what I was doing ;)
It's immediately obvious from the photo (which cuts off a
portion either side of the stand, sorry) that there are a LOT of
women on these covers. However things break down in an
interesting way. The vast majority of covers featuring a woman,
clustered to the right hand side halfway up, are female interest
magazine (fashion, gossip, etc.). Targetted at women they almost
exclusively feature a photo of a woman - but they are fully
clothed, it is often a headshot and the focus is fashion/style
(or a celebrity). I don't think these are sexist.
Below them are another set of female interest mags - home and
hearth. None of these feature a woman on the cover (though some
have a person as a wider part of the image).
Opposite these are two male-targetted types of magazine. On
the middle shelf cars etc. and on the lower shelf computers.
These almost entirely feature no people at all - with the
exception of one PC mag which features a tasteful headshot of a
computer generated woman (I'm willing for this to be included in
the next set of figures, if you like) and a few with men on the
Which leaves us the top shelf - a total of 10 magazines, 5
each targetted at men and women. Of the 5 targetted at men you
can see that 4 are obviously feature an amount of nudity
sexualisation (although there is no actual bits on show). The
fifth male targetted mag features a woman as well, dressed, but
with a bared shoulder and a sexualised pose.
Of the female-oriented magazines three of them feature a man
with his top off. One doesn't feature a person on the cover. And
one (ironically going back to the blog post linked last night)
features a man with his top button undone... and water spilling
down his chin and onto his chest.
I make that 5:4, or 6:4 if you want to include the other
Sex sells to men and women, somewhat equally. Tasteful
pictures of women sell to women. Cars and digital imagery sell
On 2 May 2012 22:52, Ryan Kaldari <firstname.lastname@example.org>
On 5/2/12 2:38 PM, Thomas Morton wrote:
On 2 May 2012 22:36, Ryan
Seriously though, it doesn't seem that
controversial to say that mainstream
advertising heavily skews to female nudity.
Next time you pass a magazine stand, count the
number of covers with female nudity and male
nudity. I'll bet you a wiki-beer it's greater
than 2 to 1. Judging by the last time I was in
Paris, I would guess 10 to 1.
On the principle of genuine interest I will
take you up on that challenge :) and will report
I'll be very happy to be proven wrong. I'm certainly
subject to perception bias, but perception isn't always
wrong. Don't forget to take a cell-phone photo if you want
to collect your wiki-beer :)
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