Good question. In our experience from the weekly editathons in Gothenburg (https://sv.wikipedia.org/wiki/Wikipedia:Projekt_kvinnor/Kvinnliga_huvudpersoner_p%C3%A5_Wikipedia) there are a few things we've learned:
* even though people are interested, it may take a while before they actually come. In a few cases, people thought about it for several months before showing up.
* media reports are key to reaching newcomers and the reports need to be positive, including reporting on results ("we've created this many articles", etc)
* recruiting people with a large network is also a big plus. If you can get that person enthusiastic about the editathons, he or she can be better than any poster or article in the newspaper.
* the place needs to be easy to find, centrally located and feel homey/welcoming. Signs pointing towards the editathon is a good idea
* make a welcoming project page (ours is a work in progress)
But realistically, the bulk of the work is going to be done by the core team, so make sure you have fun even if noone shows up.
Best wishes,
Lennart Guldbrandsson
070 - 207 80 05
http://www.elementx.seSkriv som ett proffs - min senaste bok
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Tänk dig en värld där varje människa på den här planeten får fri tillgång till världens samlade kunskap. Det är vårt mål."
Jimmy Wales
Date: Fri, 6 Nov 2015 18:12:40 -0500
From: slowking4@gmail.com
To: gendergap@lists.wikimedia.org
Subject: Re: [Gendergap] Request for advice about editathons
i agree the trend is low undergraduate attendance if not part of grade
some campus marketing (fliers, partnership with groups seems in order)
but we don't have a handle on it.
major divide between readers and editors seems hard to close.
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