Hi Sarah, I've been meaning to ask this for awhile but didn't know where. This seems as good an opportunity as any. :)
Something I find offputting about the wikilove awards is that they leave an edit summary of "new WikiLove message". I've only used it once because of that, and if I use it again I'll paste in my own message and image rather than use the template. Do you know whether there's a way individuals can change those edit summaries, or can the template be tweaked centrally so it doesn't automatically do that? I'm just thinking that if I was put off by the edit summary, others might be too.