There is a deletion discussion on an American online fashion store selling dance wear, leggings, coloured tights etc. here:

http://en.wikipedia.org/wiki/Wikipedia:Articles_for_deletion/We_Love_Colors

Notability is contested, but in my view on the right side of the threshold:

Book coverage (11-page chapter on the company's history, marketing strategy etc., in a German degree thesis published by GRIN):

http://books.google.co.uk/books?id=gQFNMJk2J40C&pg=PA7&dq=%22we+love+colors%22&hl=en&ei=9gI4TpbLBYWG-wbkjMXEAg&sa=X&oi=book_result&ct=result&resnum=5&ved=0CDoQ6AEwBDgK#v=onepage&q=%22we%20love%20colors%22&f=false

GRIN specialises in degree theses. It's close to self-publishing, and not good enough for anything controversial, but seems okay to me in this context:

http://www.grin.com/en/

Feature in BellaOnline, a women's Internet magazine that's got about 300 citations in Wikipedia:

http://www.bellaonline.com/articles/art63512.asp

http://en.wikipedia.org/w/index.php?title=Special%3ASearch&search=BellaOnline

The company has been mentioned, or featured in fashion spreads, in the LA Times, Washington Post, The Age (Australia), Dance Magazine and others; e.g.

http://articles.latimes.com/2009/jun/07/image/ig-polyvore7

http://www.coolhunting.com/archives/2008/02/08/

http://www.washingtonpost.com/wp-dyn/content/discussion/2010/02/10/DI2010021002402.html

The current article is in a poor state and needs a lot of work of course, but all in all I think there is enough for a short description and reception section.

Outside eyes welcome, without prejudice -- if you think the sources I found are insufficient, and fail to unearth additional ones, do what you think it is best. But I think fashion stuff like this may well be an area where we are more likely to delete than other areas, and this kind of thing can form a vicious circle.

Andreas