> Date: Thu, 15 May 2014 17:42:41 -0700
> From: Steven Walling <swalling@wikimedia.org>
> To: WMF Editor Engagement Team <ee@lists.wikimedia.org>
> Subject: [EE] Asking anonymous editors to join the community
> Message-ID:
> <CAMryOMWp4+Z-wg1T3sRDihYJRM2Fdd9myHzssLyH2De3WbJaYw@mail.gmail.com>
> Content-Type: text/plain; charset="utf-8"
>
> Hey all,
>
> Sorry to see that this mailing list has been more quiet of late! I thought
> I'd give an update on the work of the Growth team recently. The last month
> or so, we've been hard at work on our next project, which we call anonymous
> editor acquisition.[1]
>
> We'd like to grow the community of registered Wikipedians, but showing
> readers banners and other calls to join the community are extremely noisy
> and not very effective. So who should we ask to join and become a
> Wikipedian?
>
> Well, there is actually a very large group of casual contributors on the
> site now who we pay very little attention to, and that's anonymous (or IP)
> editors. Other than the "create account" link, there's actually only one
> message that invites these people to join. That's the mid-edit message you
> see which warns you that your IP address will become public, and which
> makes you abandon your edit if you want to go sign up. We think that we
> can make friendlier and more helpful versions of this, in addition other
> ways to entice people to register accounts and join the community.
>
> Aaron Halfaker has done some great work digging in to the volume of edits
> and impact of anonymous editing today.[2] This helped confirm that
> anonymous editors are a group of users who know relatively little about,
> but who are a large group of potentially high-value contributors. We've
> also cooked up a pretty extensive list of features to try. The first A/B
> test we're running is one where we simply try asking IP editors to sign
> up.[3] We're launching this test next week in English, German, French, and
> Italian Wikipedias.[4]
>
> 1. https://www.mediawiki.org/wiki/Anonymous_editor_acquisition
> 2.
> https://meta.wikimedia.org/wiki/Research:Anonymous_editor_acquisition/Volume_and_impact
> 3.
> https://www.mediawiki.org/wiki/Anonymous_editor_acquisition/Signup_invites
> 4.
> https://meta.wikimedia.org/wiki/Research:Anonymous_editor_acquisition/Signup_CTA_experiment
>
> --
> Steven Walling,
> Product Manager
> https://wikimediafoundation.org/
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> End of EE Digest, Vol 28, Issue 5
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