I've asked these questions in other ways and places and I'd like to hear what other people on the Research and EE lists think.

There are many video game players of diverse ages, genders, languages, and locations. How could Wikimedia editing be made into an appealing activity for people who are currently video gamers? How could Wikimedia market itself to gamers, including console, LAN, FPS, MMORPG, and mobile gamers?